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If you’re interested in starting your own direct selling venture, you need to be well versed with the legal compliance and legal risk associated with running direct selling business


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Therefore, start your direct selling company as per the law of the land.

The legislation governing Direct Selling in India is the Consumer Protection (Direct Selling) Rules, 2021

Existing Direct Selling firms must comply with the new rules within 90 days.

Both direct sellers and direct selling companies utilizing e-commerce platforms for sale must comply with the Consumer Protection (e-Commerce) Rules, 2020.

It is illegal for both direct selling entities and direct sellers to promote Pyramid Schemes or money circulation schemes.

The state government will establish a system to monitor or supervise direct sellers' and direct selling entities' operations.

To protect the interests of customers, both direct selling firms and direct sellers have clearly defined duties and obligations.

We will guide you through the whole legal compliance process for your new business, from licensing to compliances....


Do you think that just having a product, direct sales license & company formation will protect you from legal trouble?


Then what is the legal protection you need?

Direct selling company might be accused under following act in india, in case of litigation

Prevention of Money Laundering Act (Ed – Enforcement Directorate Cases)

Sections 420/ 120-B/ 34 IPC

Protection of Interest of Depositors (In Financial Establishments) Act

The Banning Of Unregulated Deposit Schemes Act

CIS (Collective Investment Scheme) Under SEBI

If you go through the above-mentioned legislations, imprisonment up to 10 years is possible

Now the question is how you should run your direct selling or mlm company as per law.

Primary questions are

  • How should you formulate your business plan?
  • What are the licenses you possess?
  • Even if you have MLM license or Direct Sales license and a legitimate business plan, what else can put you in legal trouble & why?
  • Who is your legal advisor? Is he eligible and well equipped to save you from legal challenges or is he a part of a larger Ponzi scheme?
  • Are you looking for trending Ponzi scheme and trying to name them as direct selling ?
  • Is it legal to put few products & run ROI scheme indirectly?
  • How do you calculate your incentive?
  • Are you trying to implement Binary, Growth or Any other old method for Incentive calculation?
  • Are you using those motivators to brainwash your members?

The questions are many but you will never really find a legit answer as you are trying to sell greed to innocent public.

Direct selling is one of the best way to market your product & employ millions of people legitimately.

If you have direct selling company, you need to go ahead with legal risk audit as soon as possible to avoid future litigation


End To End Solution

We will guide you in your MLM business Let's do MLM business legal way

  • Business Plan

  • Legal & Licensing

  • Global Expansion

We Will Guide, How You Can Achieve Your Goals

Business Plan Analysis

Legal Licensing

Image building of MLM co.

How to source global leaders

Arrange VC Meetups

Digitization of direct sales

What Do You Lack?

  • Don't have the product
  • Don't have a business plan
  • Have only domestic presence
  • Dubbed as PONZI scheme
  • Not able to market
  • Lacking perfect software for running business smoothly
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We Are

About Us

We have worked with well over 100 direct selling companies in every corner of the world. No one has more experience nor had a better track record. We are confident that we have had that kind of success for two reasons:

We work from a proven methodology. We design our compensation plans customized specifically for your business in a truly collaborative process. We follow fundamental principles to create behaviour based incentives that drive success – for the field and for our client’s businesses!

We legitimately care about the success of our clients

What Is Direct Selling?

Direct selling is a form of retail in which products and services are marketed directly to consumers. Direct selling generally takes place one to one, in a group setting, party or online.

Direct selling is about connecting people and building relationships while offering personal attention and quality service.

“These attributes are seeing direct selling move into more omni-channel forms of retail.”

Our Experience With Direct Selling Industry

As a Direct Selling consultants, we have more than 16 years of experience in providing Direct Selling consulting services. We work closely with both emerging and established MLM network marketing companies.

Direct Selling also known as MLM, is a method of compensation which rewards participants with income not only on their personal sales volume but also upon the sales volume of others in one’s downline.

Large and small Network Marketing companies are our clients. We have clients in many countries around the globe.


Some Scenario

01. Case

If you have the product but doesn't know how to sell it and need a business plan then we are the right person for you.

02. Case

If you have a business plan but lacking the product then we have a perfect strategy for you to succeed.

03. Case

If you are struggling to take your business global, then we can utilize our expertise and take your company or business in international market.

04. Case

If your direct selling business has been dubbed as PONZI scheme, then we are the only consultant who can help you get out of this legal hassle.

05. Case

If you have a product, if you have perfect business plan and even if you have a perfect legal structure; but if you are finding it difficult to get into market, then we can aid you with perfect PR & marketing strategy for market penetration.

06. Case

If you have everything, good product, perfect business plan, solid marketing strategy; but if you lack a perfect software for running your direct selling business then it’s of no use. Our software is of international standards and based on Artificial intelligence.

Stay away from scam or else new act will not spare you

Direct Selling Is A Global Industry Empowering Millions in World

  • What is direct selling?
  • Challenges: Direct selling in India
  • How is this report organised??
  • Direct selling is essentially the marketing of products and services directly to consumers in a person-to-person manner, away from permanent retail locations.
  • Direct selling, which is an established global industry, evolved in the 1920s and 1930s in the USA.
  • With the development in the direct selling model, multilevel marketing saw growth 1950 onwards.
  • Global direct selling is currently a USD 167 billion market and employs around 90 million people worldwide.
  • Asia Pacific is the largest direct selling region in the world, followed by North America and South & Central America.
  • USA is the largest direct selling market in the world, followed by Japan and China.
  • Cosmetics and personal care is the biggest category capturing 35 per cent share globally in the direct selling market, followed by wellness products and household goods
  • Increasing disposable income and convenience offered by the direct selling model seems to have led to the growth of direct selling.
  • Single-level and multi-level marketing are prevalent models in the direct selling industry.
  • Person to Person Selling is the dominant form of selling witnessed in the direct selling market.
  • Amway, Avon and Herbalife are the top three direct selling companies accounting for ~20 per cent of the global direct selling market.
  • Direct selling is different from chit fund and ponzi schemes.
  • Direct Selling – Country Regulations and its self-regulation
  • Industry Regulations
  • Global Direct Selling regulation
  • Direct selling market in India took off in 1990’s with the influx of the large global direct selling companies looking to tap the India opportunity.
  • The direct selling market in India has grown at a CAGR of 21 per cent over the last 5 years from INR33 billion in 2008-09 to INR 72 Bn in 2012-13
  • South India is the largest market for direct selling followed by the northern region which has witnessed a high y-o-y growth rate of 33 per cent.
  • Health and Wellness is the biggest category capturing 47 per cent share in the direct selling market followed by wellness products and household goods.
What We Do

Doing The Right Thing, At The Right Time

We guide you on every step you take in your Direct Selling venture, right from thinking, planning, marketing till execution, we provide end to end solutions to your Direct Selling problems.

What We Do

Contact Us

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